About KJ The Label

Hi, I'm Kaitlin — a 21-year-old mum and the founder of KJ The Label, a small business born and raised in Melbourne.

KJ The Label started out of frustration. I kept searching for beautiful, quality products for my little one, and almost everything I found was made from polyester. Scratchy, sweaty, and not something I wanted anywhere near my baby's skin. As a mum, you want soft, breathable fabrics — not plastic disguised as clothing. I wanted better, and I couldn't find it anywhere.

So I built it myself.

We're launching with our gorgeous Mum & Baby Drink Bottles — because staying hydrated should come with a little heart. But this is just the beginning. KJ The Label is growing into matching sets for parents and children, with inclusive sizing from newborn (0–3 months) all the way to a size 24, so every body is welcome here.

Free shipping is on the horizon too, because great products shouldn't come with hidden costs.

We're so glad you're here for the journey. 💕